Hey, there! Is your vision clarified? Milestones identified? Great! But, if not, start here. If so, then let’s get into firming up the plan and the plan of attack!
Bye-Bye, Comfort Zone
In digesting and implementing the 12 Week Year by Moran and Lennington, I found the next steps to be the hardest to do but they made the biggest difference. They were a challenge for me as they spoke directly to my comfort zone. I had done relatively OK in my life with minimal effort. I had not grown because when I set a goal, especially an annual goal (New Year’s Resolutions ring a bell?), I stalled due to lack of urgency and the mindset that there was always enough time to “get it together”. When the time horizon was upon me, and I could accomplish what I set out to do, then I did. When it was not going to happen without some type of discomfort, it didn’t. And subconsciously, I made the requisite excuses (to myself in 99% of the occurrences) and vowed to do better. But make no mistake. There was no Vanessa Williams singing to me. It was clear that my comfort zone was too small to accommodate my desired progress. We humans do not generally like discomfort. But once I decided to build that muscle, some real grit, things shifted. Hopefully, you are comfortable with accountability; this method for goal
setting accomplishment forces you to embrace it. And you will like it.
Step 3: Defining Goal Metrics and Controlling Time
Note: The book discusses these concepts as tactics and process control.
Picking up where we left off, we have our lofty vision clarified and some milestone goals that serve as stepping stones. For me, I am going to tackle two goals, to build my email marketing list and to lose a 12 pounds (1 pound per week). Looking at the first goal, it needs some refinement. Goals need to be SMART: Specific, measurable, attainable, realistic, and time-bound. For the 12WY, they should also be positively stated and assigned to some one for accountability (personal goals are ALL on you. If you have a professional goal or want to apply this methodology at work, then teammates would be assigned a specific sets of tasks.)
So, to correct my goal of building my list, it will now read: Grow subscriber list from 17 to 75 in the period beginning October 5 and ending Sunday, December 27th. For the weight loss goal: Lose 12 pounds during the next twelve weeks. Both are written in action-oriented verbiage, are specific, measurable, attainable (although not comfortably but I won’t DIE), realistic, and time-bound. Let’s GOOOOOO!
This is where we develop the time management and process control piece. 12WY teaches three time blocking strategies and I use them in the way described! 1) Strategic, or deep work, blocks for at least two or three hours daily. Covid-19 has changed my work so much that I have a one two hour block there and one 90 minute at home. This is the nose-to-the-grindstone, only interrupt me if I am on fire, concentrated highly-productive work block; 2) the buffer block, where you deal specifically with flow interrupters like, emails, calls, sticky notes, and little fires that pop up. I have one of these 60 minute blocks at my job, and one 30 minute one at home as I work on my business. I typically sit to do light tasks as my family waits until then to interrupt. Then I give them the block and get the little to bed and then have my deep work block late; and 3) the breakout block, where you step completely away from all work. HA! This is the family time block where I help with school work, dance with the little, cook and workout! My husband works long hours so and the big girl is
a ghost 19 years old, so it is usually me and the little and this works for us.
Within the blocks, you have your tactics or daily tasks and activities that prioritize and drive the movement of the goals. So for my weight loss goal, my tactics could be a) weekly weigh in, b) eating a salad lunch daily to decrease calorie intake, c) 3 cardio and 2 strength workouts weekly. The premise of the 12WY is that if I do my tactics at a rate of 85% or better, I can reach my goal by the end of my 12 week period. For the list-building goal, tactics could be a) create opt-in content to gather emails, b) create and sell ads for the opt-in landing page or website , c) create email sequence to welcome and nurture those new subscribers, and d) track engagement analytics.
Here are SEVEN free resources that you can use to help you track progress. I am using only two and they are enough. I am using the Asian Efficiency Scorecard and the Weekly Road Map! The last post will talk about taking score and the weekly accountability meeting! And, then we are ready for the 5th and a full launch! If want to know what you can do next may I suggest, calendarizing your time blocks and checking out the weekly roadmap. It has proven to be instrumental in moving me in the right direction with the least discomfort!
For both goals, I know what I will be doing on a weekly basis to reach the goal. Those deep work blocks could be used for development of the opt-in content, or for a workout session. It is tougher to get the time for personal goals but not impossible. Do you binge Netflix? Are all the teams your teams and you can’t miss a game? What comfort would you have to give up to move closer to your vision? Like, Follow, Comment!